Annie's Chedder Bunnies Press Kit and Promo

Our friends in the PR industry asked us to help them introduce a new food product. We created this box mailer, with a brochure and a free sample of the tasty little rabbits. These bunnies are competing head to head with a little gold fish we all know. We had this off-the-shelf box silk screened with a wallpaper pattern of little rabbits and bunnies. What's smarter a rabbit or a fish? Of course Annie's products are all natural and feature much healthier ingredients than the competing snacks. The brochure featured a large section of really silly rabbit jokes, why not after all the smarter, healthier choice makes them wise crackers.